CREDENTIALS

SAVVY DESKTOP PUBLISHING & DESIGN, LLC

- Marketing with Purpose - - Design with Meaning -

SAVOY BROWN - CREDENTIALS

Creative and results-driven Graphic Designer and Marketing

Professional with over 30 years of experience delivering impactful visual

communications, brand development, and project leadership. Skilled in

executing comprehensive marketing strategies, producing compelling

content, and elevating client visibility across print, digital, and event

platforms. Adept at managing complex projects, meeting tight deadlines,

and collaborating across departments. Known for innovation, attention to

detail, and a strong commitment to quality and client success.

Key Achievements:

Design high-quality visual materials for proposals, presentations, and marketing collateral.
Develop infographics, maps, charts, and branded visuals to support transportation-related pursuits.
Create custom graphics that align with HNTB’s brand standards and client expectations.
Produce deliverables in Adobe Creative Cloud applications (InDesign, Illustrator, Photoshop, etc.).
Design polished presentation materials using Microsoft PowerPoint and Word
Adapt designs for various formats: print, digital, and large format (e.g., boards or banners).

Key Achievements:

Orchestrated impactful marketing strategies through visionary leadership, resulting in enhanced brand positioning and increased market share.
Devised and executed highly successful daily social media marketing campaigns, optimizing brand exposure and driving engagement.
Implemented content marketing initiatives meticulously aligned with prevailing SEO & SEM standards, driving heightened online visibility and maximizing organic reach.
Created daily content using Hootsuite, Sprout Social, and WordPress to boost engagement.
Conducted comprehensive competitor research, leveraging insights to inform data-driven marketing decisions and achieve a competitive edge.
Demonstrated astute financial acumen in effectively managing marketing budgets, optimizing resource allocation for maximum ROI.
Pioneered brand development efforts, establishing a strong brand identity and fostering enduring customer loyalty.

Ongoing Contributions:

Continue to provide remote support, ensuring seamless marketing operations and contributing to the company’s sustained growth.

Key Achievements:

Successfully managed multiple contracts from a home office, delivering exceptional results through the creation of over 850 diverse projects.
Catered to renowned clients such as HD Supply (now Core & Main), Duperon Corporation, and Homes & Land, ensuring their branding needs were met with utmost creativity and professionalism.
Expertly crafted a wide range of marketing collateral, including magazine advertisements, brochures, flyers, e-mail campaigns, trade show displays, and web ads.
Cultivated strong client relationships, fostering trust and satisfaction while tailoring customized marketing
and design strategies to address their unique requirements.

Ongoing Contributions:

Continue to provide remote support, ensuring seamless marketing operations and contributing to the company’s sustained growth.

Key Achievements:

Worked with a prestigious client list, including multi-million level national industrial equipment manufacturers within the water industry.
Utilized PHPM marketing procedures to achieve progress to revenue goals, significantly enhancing clients’ annual revenue during recruitment campaigns.
Spearheaded the design and execution of captivating trade show booths, magazine advertisements, brochures, flyers, and e-mail campaigns in multiple languages, catering to diverse markets with primary and ancillary materials.
Expertly managed video and photography shoots, ensuring seamless production processes and top-notch deliverables.
Played a pivotal role as the primary producer of interactive corporate presentations, engaging stakeholders and reinforcing the company’s brand image.

Key Achievements:

Tasked by the Public Affairs Group to spearhead the creation of a new publication, the Flux magazine, showcasing exceptional design and creative vision.
Recognized for outstanding performance, nominated as the lead designer for the Public Affairs Group, and subsequently awarded the prestigious Employee of the Month Award.
Elevated the design standards of Annual Reports, Mag Lab Reports, brochures, web design, event, and laboratory posters, and trade show-like displays, ensuring a cohesive and visually compelling brand image.
Successfully developed a new brand identity, making a significant impact on the laboratory’s overall image and reputation.
Provided vital design and graphics support to the Biochemistry Laboratory, contributing to their communication efforts and enhancing their visual materials.

Key Achievements:

Led the design efforts for the Special Sections department and standalone publications, including Style Magazine, Xtra, Active Living, Real Estate Weekly,
Home & Design, Golden Review, and various others.
Collaborated closely with sales executives and editors to translate visual concepts accurately and meet clients’ specific requirements.
\Directed and organized professional photo shoots, ensuring the successful realization of pre-planned visual concepts, contributing to strong brand identification.
Received a stellar performance review, with accolades such as, “...changed the flow of work in the department,” reflecting the positive impact and innovative contributions made to the team.

Key Achievements:

Constructed various publications for esteemed clients, including Harcourt, McGraw Hill, Scott Foresman,
Houghton Mifflin, Pearson, and Steck-Vaughn, meticulously adhering to provided specifications.
Recognized for excellence and promoted to the position of Graphics-Writer Liaison, collaborating closely with executives, level editors, and graphical teams to ensure seamless project execution.
Facilitated the acquisition of design studios that complemented textbooks, effectively diversifying the available styles and content options.
Skillfully coordinated projects, effectively managing time deadlines and project budgets, ensuring successful and timely delivery of high-quality materials.

Key Achievements:

Displayed unwavering commitment to learning and mastering all facets of image enhancement, page production, proofing, and pre-press operations, contributing to a comprehensive skill set.
Recognized for outstanding performance and consecutively promoted to the positions of Team Leader and Shift Lead, demonstrating leadership acumen and dedication to excellence.
Efficiently monitored and established production schedules, effectively delegating tasks to multiple team leads, ensuring streamlined workflow and optimal productivity.
Successfully coordinated the workload of 75 employees, ensuring efficient distribution of tasks and fostering a collaborative work environment.
Actively facilitated inter-departmental communication by leading daily meetings, ensuring smooth workload hand-off to the next shift and promoting effective teamwork.