SAVVY DESKTOP PUBLISHING & DESIGN, LLC
Shaped by your business strategy, the marketing strategy is your purpose; it's the offering you deliver, how its delivered will define its success. My marketing practices have helped many companies achieve their company’s mission and strategic goals. While many people think about jumping into action when it comes to marketing, I begin by clearly defining the marketing strategy. Once we have your strategy, we will be able to develop an effective marketing plan.
Graphic design is an excellent way to communicate your business to your target audience. With good graphic design in your marketing strategy, you’ll increase your visibility and brand awareness. It can effectively convert prospects into sales, project credibility and trust, develop company unity that makes employees more productive while taking pride in their work. Nothing will make you stand out from the crowd than a well-executed branding.
I like to think of this plan like a road trip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun. Social media is as homogenous from network to network as soda pop is from brand to brand. Each network is unique, with its own best practices, own style, and own audience. You should choose the social network strategist that knows the difference.
As a Content Strategist, I create content that resonates with an existing fan base, yet is differentiated and engaging enough to draw in new, underserved or overlooked consumers. I use data, research and my understanding of psychology to shape my client’s narrative and create content experiences tailored to the company’s target audience. I write and edit content; ensure it is clear, compelling and properly distributed across web, mobile and social platforms; and adheres to a consistent brand philosophy.
As a Digital Marketing Manager, I develop, implement and manage marketing campaigns that promote your company and its products and/or services. This plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. I identify and evaluate new digital technologies to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
A recent marketing survey revealed that email marketing is among the top four most sought after skills in marketing. Despite the shifts in marketing, email marketing continues to remain fundamental in modern marketing. I effectively promote company offerings through email, ensuring that email marketing works in coherence with other marketing channels. I cultivate relationships with subscribers through highly personalized email campaigns and measure key metrics to understand the success of the campaign.
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